February 16, 2009

5 Stages of Web Development

Simpler is better. The purpose of your web site is to increase business exposure, thus increasing your customer base. Your web site adds another office or store to your business. It is important to have continuity between your business in the physical world and your business on the Web. We will work to preserve the integrity of established design guidelines and preserve your corporate identity.

Take a look at these steps.

Stage 1: Scoping the Project

The first stage scoping the project is to determine short- and long-term web site goals that align with the mission of your business. Some considerations include:

  • Target Audience
  • Function
  • Text and Content
  • Style & Size
  • Technology

Stage 2: Design & Development

After the initial consultation, next phase is Design & Development. Feedback is a welcomed and important part of the design and development processes, ensuring that you get the web site you want.

Stage 3: Construction & Testing

At this stage designer and programmer will work together, as needed, to construct your site. You will have access to the site as it progresses, so you can give your feedback. While testing will be done primarily by the development team, people from your target audience can also provide valuable feedback.

At this point your web site is still offline. While testing is a constant part of the design process, it is often necessary to test a site on various platforms and browsers before presenting it to the public. Once the testing is complete your web site is ready to launch.

Stage 4: Marketing

Now that your website is complete, you have another powerful marketing tool to promote your business. Include your URL (Uniform Resource Locator, or web address) on all of your marketing campaigns and business communications. Your web site is now an integral part of your marketing strategy.

To promote your website to potential customers that use the Web, we will define META tags in your website and submit website into main search engines. META tags are the key words and phrases used to describe your business that a potential customer will type into a search engine to look you up. Your website is an important part of your advertising strategy and SEO Consultant can help make it work for you.

Search engine marketing is the act of making ones website content more search engine friendly to make it rank higher. ESP SEO Consultant specializes in the optimization of websites in search engine. We will research your keywords and optimize your site based on the most searched keywords in your industry and drive relevant traffic to your site via the major search engines and directories.

Stage 5: Site Maintenance

Once your website is up and running, there are maintenance needs to consider. As your business evolves you will want to modify your website to reflect the current identity of your business. Depending on the nature of your business you may only need to make occasional modifications, or you may need to update your website on an ongoing basis.

Check out website design company to check how to implement these web design steps and the way they are doing all the process.

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