February 16, 2009

5 Stages of Web Development

Simpler is better. The purpose of your web site is to increase business exposure, thus increasing your customer base. Your web site adds another office or store to your business. It is important to have continuity between your business in the physical world and your business on the Web. We will work to preserve the integrity of established design guidelines and preserve your corporate identity.

Take a look at these steps.

Stage 1: Scoping the Project

The first stage scoping the project is to determine short- and long-term web site goals that align with the mission of your business. Some considerations include:

  • Target Audience
  • Function
  • Text and Content
  • Style & Size
  • Technology

Stage 2: Design & Development

After the initial consultation, next phase is Design & Development. Feedback is a welcomed and important part of the design and development processes, ensuring that you get the web site you want.

Stage 3: Construction & Testing

At this stage designer and programmer will work together, as needed, to construct your site. You will have access to the site as it progresses, so you can give your feedback. While testing will be done primarily by the development team, people from your target audience can also provide valuable feedback.

At this point your web site is still offline. While testing is a constant part of the design process, it is often necessary to test a site on various platforms and browsers before presenting it to the public. Once the testing is complete your web site is ready to launch.

Stage 4: Marketing

Now that your website is complete, you have another powerful marketing tool to promote your business. Include your URL (Uniform Resource Locator, or web address) on all of your marketing campaigns and business communications. Your web site is now an integral part of your marketing strategy.

To promote your website to potential customers that use the Web, we will define META tags in your website and submit website into main search engines. META tags are the key words and phrases used to describe your business that a potential customer will type into a search engine to look you up. Your website is an important part of your advertising strategy and SEO Consultant can help make it work for you.

Search engine marketing is the act of making ones website content more search engine friendly to make it rank higher. ESP SEO Consultant specializes in the optimization of websites in search engine. We will research your keywords and optimize your site based on the most searched keywords in your industry and drive relevant traffic to your site via the major search engines and directories.

Stage 5: Site Maintenance

Once your website is up and running, there are maintenance needs to consider. As your business evolves you will want to modify your website to reflect the current identity of your business. Depending on the nature of your business you may only need to make occasional modifications, or you may need to update your website on an ongoing basis.

Check out website design company to check how to implement these web design steps and the way they are doing all the process.

January 09, 2009

Ruby on Rails Web Application Development in India

Are looking for developing a database backed web application that too with no obligation on OS and have a range of database and web servers? With wide range of databases and web servers with any OS to build web applications with sustainable productivity Ruby on Rails is one of the best technologies for developing database backed web applications. RoR is an open source web development framework, which has taken the web application space by storm. Rails, is fully blown infrastructure, environment or framework for developing any type of web application in real time. Its popularity is proving to be a serious threat to the monopoly of .Net and Java in the field of application development.

RoR was first abstracted by David Heinemeier Hansson and was released to the public in July 2004. Rails web application development framework was written using the Ruby programming language. The benefit of using Ruby on Rails as a framework is that it allows applications to be developed faster using simple methods. Ruby as a programming language is known to be a hybrid between Perl and Smalltalk and is considered quite similar to the Perl and Python Programming languages. Applications developed using this open source technology framework. can easily run on any server, which implements CGI or FastCGI.

Another advantage of using this technology is that it proves very useful while developing database driven websites and applications. It supports databases like Mysql, Postgresql, and Oracle etc. and also provides developers with detailed error logs so as to enable them to debug applications. Users have the facility to develop search engine friendly URL's for dynamic websites (which have query strings and delimiters like question mark) using the Rails framework. Its MVC (model view architecture) enables data and logic to be separated from presentation. The wide range of libraries provided to developers helps in simplifying the coding of common programming languages tasks such as form validations, sessions management etc. The active record feature in rails simplifies data handling in databases as it automatically maps tables to classes and rows to objects. All these features have made Ruby on Rails a popular framework amongst the open source developers' community as it helps in rapid application development.

The unprecedented popularity enjoyed by social networking sites, regional blogs, and community sharing sites has led to a steep rise in the demand for open source web development frameworks Rails, which can be used to develop web 2.0 applications. It has been found to be superior to earlier programming languages like PHP, Java, ASP and certainly more feature-rich as compared to Java and .NET. Vendors in India have leveraged the power of Ruby on Rails to develop database driven websites and applications quickly and effectively for their offshore and on-site clients. By leveraging the power of Ruby on Rails web development by combining Rails framework with Ruby programming; open source developers, PHP programmers have been successful in building robust and scalable applications at low costs and a faster turnaround time.